Although the beer industry had attained a peak stage particularly in developed markets, the flavour revolution has begun to fetch higher sales worldwide, and this innovation is visible in the form of craft beer. Craft brewery or a microbrewery is a brewery which produces a small amount of beer, typically much smaller than large-scale corporate breweries and it is independently owned. Quality, flavour and brewing technique majorly certify these breweries. Craft beer has gained its popularity as consumers want to keep experimenting with the various available flavours of the beer.

South America Craft Beer Market Size & Growth:

The South America craft beer market accounted for $12.51 billion in 2018, and it is expected to attain a $30.48 billion with a CAGR of 19.1% during the forecast period (2019-2025).

Drivers that are influencing beer market growth are growing preference for low alcohol by volume, and growing popularity among younger populations and craft beer is chemical free and maintains high naturality in beer.

On the flip side, higher prices and taxes on the cost of supplies and difficulty in finding craft breweries are the factors hampering the market growth. Craft beer is more expensive compared to industrial beer also effects the growth rate.

Innovations with flavours and other ingredients are the opportunities that enhance the growth of the market in future.

South America Craft Beer Market Share:

The South America craft beer market is segregated into type, distribution and region. Based on the type, the market is divided into Pilsners, Pale Lagers, Ales, Specialty and others. Consumers are interested in preferring new styles and flavours in craft beer which tends to boost its marketability. Ales is the most significant selling type among all the craft beers because it is made with the use of premium quality raw materials and advanced brewing techniques.

Based on Distribution, South America craft beer market segmentation includes off-trade and on-trade. On-trade distribution is known as the alcoholic drinks that are sold in bars, restaurants, clubs and pubs and similar channels. On-trade of South America craft beer market scope is accounted for over 50% in 2015 of the overall volume share, due to increasing the high consumption by the consumers of the products in restaurants, bars, and clubs in developed economies including UK, Australia, and Belgium. In Off-trade distribution, craft beer is distributed through retailers, wholesalers, and online channels.

By geography, South America has a share of around 10% among the rest of the world. South America market region includes countries such as Brazil, Mexico, Argentina, and remaining countries of South America. Brazil has the most significant market share in this region and has the highest growth rate as well which is estimated to be over 40% among all the countries in South America. In future it is projected to be the fastest growing country in the region as high adopting rate on their independent breweries are focusing on anticipating the highest growth in craft beer market during the forecast period from 2019-2025. According to South America craft beer market overview, the market share of unorganised players is expected to increase in coming years in the South America forecast period. The craft beer market analysis is provided for the international markets including development trends, competitive landscape analysis, and key regions development status.

Major players operating the craft Beer market include The Boston Beer company, The Gambrinus company, D.G. Yuengling and Son, Stone & Wood Brewing Co., Chimay Beers and Cheeses, Sierra Nevada Brewing Company and Lagunitas Brewing company.

South America Craft Beer Market Trends:

• February 2017 – Heineken N.V. announced the acquisition of Brazil Kirin Holding S.A which is one of the largest beer producers.
• May 2017 – Anheuser-Busch InBev acquired North Carolina-based Wicked Weed Brewing owing to increase the production of beer.

South America Craft Beer Market Research Report:

• An executive summary condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.
• To have a complete market analysis through industry value chain analysis, Porter’s five, PESTLE, SWOT analysis, and Y-o-Y analysis.
• Regional and South America America diversity is analysed with the major countries and the unions. Scrutinizing the revenue generation on Year-On-Year
• Identifying DROC in the current market and their impact on altering the market dynamics.
• Competitive landscape analysis to identify the merger and acquisition which will have a comparative financial analysis with significant competitors.
• Expertise investment opportunities by an analyst to the individual and organisation to have a better foothold in the market.
• Identify the latest developments, market shares and strategies that are employed by the major market players, such as
  • The Boston beer company
  • Heineken
  • New Belgium brewing company
  • Anheuser-Busch InBev
  • Feral Brewing Co.

Along with these companies, there were many other companies considered/ cited in the report while analysing the craft beer market. These companies hold substantial share-owning to the nature of the industry whereas the rest of the market shares are marginal chunks to regional and local level manufacturers. Other players have considerable presence owing to its robust brand image, geographical reach and stable customer base.