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- Retail Analytics Market – Size, Share, Trends, Growth, Forecast (2020 – 2026)
Introduction:
Retail analytics is the process of providing analytical data crucial for marketing and procurement decisions on inventory levels, supply chain movement, consumer demand, sales, etc. Demand and supply data analytics can be used for maintaining the level of procurement and for making marketing decisions. Retail analytics provides detailed customer feedback as well as insights into the organization’s business and processes with scope and need for improvement.
Global Retail Analytics Market Size & Growth:
The global retail analytics market was valued at $XX Billion in 2018 and is estimated to reach $XX Billion by 2026, growing at a CAGR of around X.XX% during the forecast period. Major factors augmenting the market are increasing online shopping, consecutive increase in big data, utilization of social media, and proliferation of smartphones, which have made shopping easy for customers. Rising demand for retail analytics in inventory management and planning, and customer purchasing monitoring are some other factors expected to positively impact market growth. The factors that hamper the market growth include the high analytics cost and the dearth of ability to understand the offline market behavior of the consumers.
Global Retail Analytics Market Segments:
The global Retail Analytics market is segregated based on component, business function, deployment model, Organization size, application, end user and geography. By component, the global retail analytics market analysis report segments the market into software and services. Services components are further segmented into professional and managed. The software segment held a retail analytics market share of 50% in 2019 attributed to increasing demand for enriched visualization and unified dashboards to track live sales data and deriving useful business intelligence. Retail analytics software helps retailers to develop promotion, enhance product placement & marketing, and leverage customer data analytics to increase customer retention.
Based on business functions, the global retail analytics market segments the market into supply chain, sales, marketing, finance, and store operations.
Based on application, the market report segments the market merchandising analysis, pricing analysis, customer management, performance analysis, yield analysis, inventory analysis and others. Out of these, the customer management segment generated largest market share owing to the rapid changes in the behaviors of the consumers. Most of the retail chains are focusing on customer satisfaction. It is resulting in the increasing adoption of this analytics platforms by them.
Based on deployment types, the global retail analytics market segments the market into on demand and on premise.
Based on organization size, the global retail analytics market analysis report segments the market into small & medium enterprises and large enterprises. By end user, the global retail analytics market is segmented into online and offline.
Geographically, the market is segmented into North America, South America, Europe, Asia Pacific and MEA. The region that is prominent in the market for retail analytics is North America. The effective implementation of retail analytics solutions in various companies is a factor contributing to this growth. In Europe and the Asia Pacific region, the implementation of retail analytics is also rising. The growth in the Asia-Pacific region is due to a rise in social media penetration and e-commerce growth.
Global Retail Analytics Market Trends:
- In May 2019, Adobe Inc. expanded its partnership with Prada Group, a leading fashion brand, to organize advanced experience management solutions on a global scale at its stores. This innovative deployment helped the company to support Prada’s marketing activities and communication with consumers across its retail global network.
Global Retail Analytics Market Research Report Include:
- An executive summary condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.
- To have complete market analysis through industry value chain analysis, porter’s five, PESTLE, SWOT analysis, and Y-o-Y analysis.
- Regional and global diversity is analyzed with the major countries and the unions. Scrutinizing the revenue generation on Year-On-Year
- Identifying DROC in the current market and their impact in altering the market dynamics.
- Competitive landscape analysis to identify the merger and acquisition which will have a comparative financial analysis with major competitors.
- Expertise investment opportunities by analyst to the individual and organization to have better foothold in the market.
- Identify the latest developments, market shares and strategies that are employed by the major market players, such as
- IBM Corporation
- Oracle Corporation
- Microsoft Corporation
- Adobe Systems Incorporated
- Fujitsu Limited
- SAP SE
Along with these companies, there were many other companies considered/ cited in the report while analyzing the retail analytics market. These companies hold substantial share-owning to the nature of the industry whereas rest of the market shares are marginal chunks to regional and local level manufacturers. other players have considerable presence owing to its robust brand image, geographical reach, and strong customer base.
CHAPTER 1 INTRODUCTION
1.1. Market Definition
1.2. Executive Summary
1.3. The Scope of the Study
CHAPTER 2 RESEARCH METHODOLOGY
2.1. Secondary Research
2.2. Primary Research
2.3. Analytic Tools and Model
2.4. Economic Indicator
2.4.1. Base Year, Base Currency, Forecasting Period
2.5. Expert Validation
2.6. Study Timeline
CHAPTER 3 MARKET ANALYSIS
3.1. Industry Value Chain Analysis
3.2. Porter’s Five Force Analysis
3.2.1. Bargaining Power of Buyers
3.2.2. Bargaining Power of Suppliers
3.2.3. Threats of Substitutes
3.2.4. Threats of New Entrants
3.2.5. Degree of Competition
3.3. PESTLE Analysis
3.3.1. Political
3.3.2. Economical
3.3.3. Social
3.3.4. Technological
3.3.5. Legal
3.3.6. Environmental
3.4. SWOT Analysis
3.4.1. Strengths
3.4.2. Weakness
3.4.3. Opportunities
3.4.4. Threats
3.5. Y-O-Y Analysis
CHAPTER 4 MARKET DYNAMICS
4.1. Market Drivers
4.1.1. Technological advancements such as machine learning, AI, and augmented reality
4.1.2. Increased usage of data-intensive platforms and rapid adoption of social media
4.1.3. Increasing internet penetration
4.2. Market Restraints & Challenges
4.2.1. Lack of skilled personnel
4.2.2. High initial setup cost
4.3. Market Opportunities
4.3.1. Advent of cloud-based analytics
4.3.2. Rising inclination of vendors toward merging in-store and digital operations
CHAPTER 5 GLOBAL RETAIL ANALYTICS MARKET – BY COMPONENT
5.1. Introduction
5.2. Software
5.3. Services
5.3.1. Professional Services
5.3.2. Managed Services
CHAPTER 6 GLOBAL RETAIL ANALYTICS MARKET – BY BUSINESS FUNCTION
6.1. Introduction
6.2. Finance
6.3. Sales
6.4. Marketing
6.5. Supply Chain
6.6. Store Operations
CHAPTER 7 GLOBAL RETAIL ANALYTICS MARKET – BY DEPLOYMENT MODEL
7.1. Introduction
7.2. On – Demand
7.3. On-Premises
CHAPTER 8 GLOBAL RETAIL ANALYTICS MARKET – BY ORGANISATION SIZE
8.1. Introduction
8.2. SMEs
8.3. Large Enterprises
CHAPTER 9 GLOBAL RETAIL ANALYTICS MARKET – BY APPLICATION
9.1. Introduction
9.2. SM Merchandising Analysis
9.3. Pricing Analysis
9.4. Customer Management
9.5. Performance Analysis
9.6. Yield Analysis
9.7. Inventory Analysis
9.8. Others
CHAPTER 10 GLOBAL RETAIL ANALYTICS MARKET – BY END USER
10.1. Introduction
10.2. Online
10.3. Offline
CHAPTER 11 GLOBAL RETAIL ANALYTICS MARKET – BY GEOGRAPHY
11.1. Introduction
11.2. North America
11.2.1. U.S.
11.2.2. Canada
11.2.3. Mexico
11.2.4. Costa Rica
11.3. South America
11.3.1. Brazil
11.3.2. Argentina
11.3.3. Chile
11.3.4. Columbia
11.3.5. Others
11.4. Europe
11.4.1. U.K.
11.4.2. Germany
11.4.3. France
11.4.4. Italy
11.4.5. Spain
11.4.6. Russia
11.4.7. Netherlands
11.4.8. Switzerland
11.4.8. Poland
11.4.10. Others
11.5. Asia Pacific
11.5.1. China
11.5.2. Japan
11.5.3. India
11.5.4. South Korea
11.5.5. Australia & New Zealand
11.5.6. Malaysia
11.5.7. Singapore
11.5.8. Others
11.6. Middle East & Africa
11.6.1. UAE
11.6.2. Saudi Arabia
11.6.3. Iran
11.6.4. Iraq
11.6.5. Qatar
11.6.6. South Africa
11.6.7. Algeria
11.6.8. Morocco
11.6.9. Nigeria
11.6.10. Egypt
11.6.11. Others
CHAPTER 12 GLOBAL RETAIL ANALYTICS MARKET – COMPANY PROFILES
12.1. IBM Corporation
12.2. Oracle Corporation
12.3. Microsoft Corporation
12.4. Fujitsu Limited
12.5. SAP SE
12.6. SAS Institute, Inc.
12.7. Adobe Systems Incorporated
12.8. Tableau Software, Inc.
12.9. HCL Technologies Limited
12.10. Information Builders
12.11. Qlik Technologies, Inc.
12.12. Microstrategy Incorporated
12.13. Salesforce.com, Inc.
12.14. Teradata Corporation
CHAPTER 13 GLOBAL RETAIL ANALYTICS MARKET – COMPETITIVE LANDSCAPE
13.1. Market Share Analysis
13.2. Strategies adopted by top companies
13.3. Mergers, Acquisitions, Collaborations & Agreements
CHAPTER 14 MARKET INSIGHTS
14.1. Industry Experts Insights
14.2. Analysts Opinions
14.3. Investment Opportunities
CHAPTER 15 APPENDIX
15.1. List of Tables
15.2. List of Figures
- Competitive Analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors.
- Monitoring the external and internal factors which affect the market dynamics with the aid of PESTLE analysis.
- The Regional and Global Variety is taken care of in the report.
- Year on Year basis generation of revenue is studied.
- Porter's Five Forces analyze the intensity of competition in an industry and its profitability level.
- The overview and the sustainability of the market are analyzed through SWOT.
- DROC (Drivers, Restraints, Opportunities and Challenges) is recognized in the current market scenario and see how its effect on market dynamics.
- The segment-level analysis in terms of type and technology.
- The value chain analysis, value that's created and captured by a company is the profit margin.
- Value Created and Captured – Cost of Creating that Value = Margin
- An executive summary consists of the whole report and the outcome is been given in the report to have brief knowledge about the report.
- Basis on the depth of the study we approach using analytical tools
- Expertise investment opportunities are given after analyzing the market to give the organization and the individual to have perfect knowledge about the market.
Global Report
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Additional information
| Report Type | Extensive Report, Miniature report, Snapshot Report |
|---|---|
| Licence | Single User License, Team License, Corporate License |
Introduction:
Retail analytics is the process of providing analytical data crucial for marketing and procurement decisions on inventory levels, supply chain movement, consumer demand, sales, etc. Demand and supply data analytics can be used for maintaining the level of procurement and for making marketing decisions. Retail analytics provides detailed customer feedback as well as insights into the organization’s business and processes with scope and need for improvement.
Global Retail Analytics Market Size & Growth:
The global retail analytics market was valued at $XX Billion in 2018 and is estimated to reach $XX Billion by 2026, growing at a CAGR of around X.XX% during the forecast period. Major factors augmenting the market are increasing online shopping, consecutive increase in big data, utilization of social media, and proliferation of smartphones, which have made shopping easy for customers. Rising demand for retail analytics in inventory management and planning, and customer purchasing monitoring are some other factors expected to positively impact market growth. The factors that hamper the market growth include the high analytics cost and the dearth of ability to understand the offline market behavior of the consumers.
Global Retail Analytics Market Segments:
The global Retail Analytics market is segregated based on component, business function, deployment model, Organization size, application, end user and geography. By component, the global retail analytics market analysis report segments the market into software and services. Services components are further segmented into professional and managed. The software segment held a retail analytics market share of 50% in 2019 attributed to increasing demand for enriched visualization and unified dashboards to track live sales data and deriving useful business intelligence. Retail analytics software helps retailers to develop promotion, enhance product placement & marketing, and leverage customer data analytics to increase customer retention.
Based on business functions, the global retail analytics market segments the market into supply chain, sales, marketing, finance, and store operations.
Based on application, the market report segments the market merchandising analysis, pricing analysis, customer management, performance analysis, yield analysis, inventory analysis and others. Out of these, the customer management segment generated largest market share owing to the rapid changes in the behaviors of the consumers. Most of the retail chains are focusing on customer satisfaction. It is resulting in the increasing adoption of this analytics platforms by them.
Based on deployment types, the global retail analytics market segments the market into on demand and on premise.
Based on organization size, the global retail analytics market analysis report segments the market into small & medium enterprises and large enterprises. By end user, the global retail analytics market is segmented into online and offline.
Geographically, the market is segmented into North America, South America, Europe, Asia Pacific and MEA. The region that is prominent in the market for retail analytics is North America. The effective implementation of retail analytics solutions in various companies is a factor contributing to this growth. In Europe and the Asia Pacific region, the implementation of retail analytics is also rising. The growth in the Asia-Pacific region is due to a rise in social media penetration and e-commerce growth.
Global Retail Analytics Market Trends:
- In May 2019, Adobe Inc. expanded its partnership with Prada Group, a leading fashion brand, to organize advanced experience management solutions on a global scale at its stores. This innovative deployment helped the company to support Prada’s marketing activities and communication with consumers across its retail global network.
Global Retail Analytics Market Research Report Include:
- An executive summary condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.
- To have complete market analysis through industry value chain analysis, porter’s five, PESTLE, SWOT analysis, and Y-o-Y analysis.
- Regional and global diversity is analyzed with the major countries and the unions. Scrutinizing the revenue generation on Year-On-Year
- Identifying DROC in the current market and their impact in altering the market dynamics.
- Competitive landscape analysis to identify the merger and acquisition which will have a comparative financial analysis with major competitors.
- Expertise investment opportunities by analyst to the individual and organization to have better foothold in the market.
- Identify the latest developments, market shares and strategies that are employed by the major market players, such as
- IBM Corporation
- Oracle Corporation
- Microsoft Corporation
- Adobe Systems Incorporated
- Fujitsu Limited
- SAP SE
Along with these companies, there were many other companies considered/ cited in the report while analyzing the retail analytics market. These companies hold substantial share-owning to the nature of the industry whereas rest of the market shares are marginal chunks to regional and local level manufacturers. other players have considerable presence owing to its robust brand image, geographical reach, and strong customer base.
CHAPTER 1 INTRODUCTION
1.1. Market Definition
1.2. Executive Summary
1.3. The Scope of the Study
CHAPTER 2 RESEARCH METHODOLOGY
2.1. Secondary Research
2.2. Primary Research
2.3. Analytic Tools and Model
2.4. Economic Indicator
2.4.1. Base Year, Base Currency, Forecasting Period
2.5. Expert Validation
2.6. Study Timeline
CHAPTER 3 MARKET ANALYSIS
3.1. Industry Value Chain Analysis
3.2. Porter’s Five Force Analysis
3.2.1. Bargaining Power of Buyers
3.2.2. Bargaining Power of Suppliers
3.2.3. Threats of Substitutes
3.2.4. Threats of New Entrants
3.2.5. Degree of Competition
3.3. PESTLE Analysis
3.3.1. Political
3.3.2. Economical
3.3.3. Social
3.3.4. Technological
3.3.5. Legal
3.3.6. Environmental
3.4. SWOT Analysis
3.4.1. Strengths
3.4.2. Weakness
3.4.3. Opportunities
3.4.4. Threats
3.5. Y-O-Y Analysis
CHAPTER 4 MARKET DYNAMICS
4.1. Market Drivers
4.1.1. Technological advancements such as machine learning, AI, and augmented reality
4.1.2. Increased usage of data-intensive platforms and rapid adoption of social media
4.1.3. Increasing internet penetration
4.2. Market Restraints & Challenges
4.2.1. Lack of skilled personnel
4.2.2. High initial setup cost
4.3. Market Opportunities
4.3.1. Advent of cloud-based analytics
4.3.2. Rising inclination of vendors toward merging in-store and digital operations
CHAPTER 5 GLOBAL RETAIL ANALYTICS MARKET – BY COMPONENT
5.1. Introduction
5.2. Software
5.3. Services
5.3.1. Professional Services
5.3.2. Managed Services
CHAPTER 6 GLOBAL RETAIL ANALYTICS MARKET – BY BUSINESS FUNCTION
6.1. Introduction
6.2. Finance
6.3. Sales
6.4. Marketing
6.5. Supply Chain
6.6. Store Operations
CHAPTER 7 GLOBAL RETAIL ANALYTICS MARKET – BY DEPLOYMENT MODEL
7.1. Introduction
7.2. On – Demand
7.3. On-Premises
CHAPTER 8 GLOBAL RETAIL ANALYTICS MARKET – BY ORGANISATION SIZE
8.1. Introduction
8.2. SMEs
8.3. Large Enterprises
CHAPTER 9 GLOBAL RETAIL ANALYTICS MARKET – BY APPLICATION
9.1. Introduction
9.2. SM Merchandising Analysis
9.3. Pricing Analysis
9.4. Customer Management
9.5. Performance Analysis
9.6. Yield Analysis
9.7. Inventory Analysis
9.8. Others
CHAPTER 10 GLOBAL RETAIL ANALYTICS MARKET – BY END USER
10.1. Introduction
10.2. Online
10.3. Offline
CHAPTER 11 GLOBAL RETAIL ANALYTICS MARKET – BY GEOGRAPHY
11.1. Introduction
11.2. North America
11.2.1. U.S.
11.2.2. Canada
11.2.3. Mexico
11.2.4. Costa Rica
11.3. South America
11.3.1. Brazil
11.3.2. Argentina
11.3.3. Chile
11.3.4. Columbia
11.3.5. Others
11.4. Europe
11.4.1. U.K.
11.4.2. Germany
11.4.3. France
11.4.4. Italy
11.4.5. Spain
11.4.6. Russia
11.4.7. Netherlands
11.4.8. Switzerland
11.4.8. Poland
11.4.10. Others
11.5. Asia Pacific
11.5.1. China
11.5.2. Japan
11.5.3. India
11.5.4. South Korea
11.5.5. Australia & New Zealand
11.5.6. Malaysia
11.5.7. Singapore
11.5.8. Others
11.6. Middle East & Africa
11.6.1. UAE
11.6.2. Saudi Arabia
11.6.3. Iran
11.6.4. Iraq
11.6.5. Qatar
11.6.6. South Africa
11.6.7. Algeria
11.6.8. Morocco
11.6.9. Nigeria
11.6.10. Egypt
11.6.11. Others
CHAPTER 12 GLOBAL RETAIL ANALYTICS MARKET – COMPANY PROFILES
12.1. IBM Corporation
12.2. Oracle Corporation
12.3. Microsoft Corporation
12.4. Fujitsu Limited
12.5. SAP SE
12.6. SAS Institute, Inc.
12.7. Adobe Systems Incorporated
12.8. Tableau Software, Inc.
12.9. HCL Technologies Limited
12.10. Information Builders
12.11. Qlik Technologies, Inc.
12.12. Microstrategy Incorporated
12.13. Salesforce.com, Inc.
12.14. Teradata Corporation
CHAPTER 13 GLOBAL RETAIL ANALYTICS MARKET – COMPETITIVE LANDSCAPE
13.1. Market Share Analysis
13.2. Strategies adopted by top companies
13.3. Mergers, Acquisitions, Collaborations & Agreements
CHAPTER 14 MARKET INSIGHTS
14.1. Industry Experts Insights
14.2. Analysts Opinions
14.3. Investment Opportunities
CHAPTER 15 APPENDIX
15.1. List of Tables
15.2. List of Figures
- Competitive Analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors.
- Monitoring the external and internal factors which affect the market dynamics with the aid of PESTLE analysis.
- The Regional and Global Variety is taken care of in the report.
- Year on Year basis generation of revenue is studied.
- Porter's Five Forces analyze the intensity of competition in an industry and its profitability level.
- The overview and the sustainability of the market are analyzed through SWOT.
- DROC (Drivers, Restraints, Opportunities and Challenges) is recognized in the current market scenario and see how its effect on market dynamics.
- The segment-level analysis in terms of type and technology.
- The value chain analysis, value that's created and captured by a company is the profit margin.
- Value Created and Captured – Cost of Creating that Value = Margin
- An executive summary consists of the whole report and the outcome is been given in the report to have brief knowledge about the report.
- Basis on the depth of the study we approach using analytical tools
- Expertise investment opportunities are given after analyzing the market to give the organization and the individual to have perfect knowledge about the market.
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