Introduction:

Loyalty management is defined as a series of activities aimed at better serving customers. This concept explores how companies can acquire, engage and retain their customers and reviews the relationship between customer retention and the other aspects of the business. Loyalty management includes structured and practical actions to manage, select, relate and control customers buying behaviour. Loyalty or rewards programs have become an important feature for all debit and credit cards, and many card-issuers now maintain a growing portfolio of several debit- and credit-based loyalty programs.

Global Loyalty Management Market Size & Growth:

The global loyalty management market was valued at $5.59 Billion in 2017 and is estimated to reach $12.04 Billion by 2025 with a CAGR of 9.38% during the forecast period. The loyalty management market growth is primarily attributed by the factors such as growing need of competitive differentiation to gain market presence, technological advancements in mobile technology and applications, and rise in the number of cardholders and use of reward points. On the flip side, strict government rules & regulations, failure to develop successful loyalty programs, and lack of awareness about the benefits of loyalty programs are major restraints hampering the market growth during the forecast period. Moreover, growing investments in card loyalty technology and rise in applications of big data and machine learning are the major factors driving the market towards more significant opportunities.

Global Loyalty Management Market Segments Share:

The global loyalty management market is segregated on the basis of solution, organization size, deployment model, end-user, and region. Based on the solution, the market is segmented into customer loyalty, employee retention, and channel loyalty. The customer loyalty segment holds the largest market share during the forecast period. Customer loyalty is most important for companies. In order to succeed, brands should take some considerations of brand values, user experience, and ease of use for customers to build a unique loyalty program strategy.

Programs need to be very benefiting, nurturing and building a trusting relationship with your customers; only then customers become loyal shoppers and brand ambassadors.

By deployment model, the market is segmented into on-premise and cloud. The cloud segment is projected to witness the highest growth rate during the forecast period due to increasing awareness of the benefits of cloud-based solutions. The cloud delivery model offers a range of benefits to enterprises, such as scalability, flexibility, faster route to market, and lower cost. By organization size, the market is categorized into SME’s and large enterprises. The SME’s segment is expected to dominate the market during the forecast period, due to the high adoption of cloud-based loyalty management solutions.

Based on end-user, the market is classified into BFSI, healthcare, travel & hospitality, manufacturing, and others. Among all these BFSI segments holds the largest share, due to high loyalty programs and reward programs. The changing shift of expectations has urged loyalty marketers to develop innovative loyalty programs by utilizing numerous marketing practices.

Based on geography, the global engineering software market is divided into Europe, North America, Asia Pacific, South America and the Middle East and Africa. Among these, North America is anticipated to hold the largest market share during the forecast period. The market growth in this region is attributed by factors such as the presence of a large number of enterprises and a large number of loyalty programs. Asia-Pacific region is projected to grow at the highest CAGR, due to the high penetration of internet; changing consumer demographics; and growing need for better data management.

Global Loyalty Management Market Trends:

• In April, 2019 – Comarch SA launched 5.7 version of Customer Loyalty Management System and added new features such as near real-time data exports, NPS (Net Promoter Score) surveys, and promotion budgetary management.
• In November 2018 – Aimia made an agreement with Air Canada for promoting Aeroplan Loyalty Business and broadening its customer base and retention.

Global Loyalty Management Market Research Report Includes:

• An executive summary condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.
• To have complete market analysis through industry value chain analysis, porter’s five, PESTLE, SWOT analysis, and Y-o-Y analysis.
• Regional and global diversity is analyzed with the major countries and the unions. Scrutinizing the revenue generation on Year-On-Year
• Identifying DROC in the current market and their impact in altering the market dynamics.
• Competitive landscape analysis to identify the merger and acquisition which will have a comparative financial analysis with major competitors.
• Expertise investment opportunities by analyst to the individual and organization to have better foothold in the market.
• Identify the latest developments, market shares and strategies that are employed by the major market players, such as
• PTC, Inc.
• Rockwell Automation, Inc.
• SAP SE
• Siemens PLM Software Inc.
• Synopsys, Inc.

Along with these companies, there were many other companies considered/ cited in the report while analyzing the loyalty management market. These companies hold substantial share-owning to the nature of the industry whereas rest of the market shares are marginal chunks to regional and local level manufacturers. other players have considerable presence owing to its robust brand image, geographical reach and strong customer base.