Web analytics is the process of analysing, measuring and reporting the internet of data for understanding and optimising web usage. Global web analytics market size was valued at $2.22 billion in 2017 and is estimated to reach $8.65billion by 2025 with the CAGR of 18.56% during 2019-2025. The growth of the web analytics market is attributed by the increasing requirement of multi-channel marketing, growing demand of e-commerce sector, rising migrations towards businesses cloud augment, increase in penetration of online shopping and enhancing market automation. However, concerns on data security & privacy issues, the existence of open source vendors, lack of skilled expertise in industries and stringent government regulations & data compliances are hindering the market. Existing cloud adoption trend, a requirement of predictive analytics and improving online revenues among enterprises will provide an opportunity for the web analytics market.

Research Study Objectives:

• Define, estimate, and forecast the web analytics market statistics by solution, service, deployment mode, application, end users and regions concerning the individual growth drivers, market trends and their contribution toward the web analytics market growth
• Provides comprehensive information regarding the key factors influencing the market growth (Drivers, Restraints & Challenges, and Opportunities)
• Estimate & forecast the market size of all the segments concerning geographies including North America, Europe, Asia Pacific (APAC), South America and the Middle East and Africa (MEA).
• Recent competitive developments including M&A (mergers and acquisitions), partnerships, and product innovations are provided in the web analytics market analysis report.
• Analysis and conclusions on the future web analytics market outlook.

Top-down and bottom-up approaches are used to validate the web analytics market size and are used to estimate the size of other dependent submarkets. Key players in the market are identified through various secondary sources; databases including Bloomberg Businessweek, Hoovers, Factiva, journals and associations and the market revenues are estimated and are thoroughly validated through primary and secondary research. Secondary research involves the study of annual and financial reports of top players in the market, whereas primary research includes extensive interviews with the KoL’s such as CEOs, directors, board members, VP’s, sales managers, engineers, marketing executives, technicians, account managers, investors, strategic decision makers and others. The web analytics market share and breakdowns are determined using secondary sources and are verified by the primary sources. All possible parameters/factors that are affecting the web analytics market demand are covered in the research study are verified through primary research, analysed and interpreted to get the final qualitative and quantitative data. This data is collected and added with detailed analysis from Envision Inteligence and presented in this report.

The scope of the Report

The web analytics market segmentation is as follows:

By Solution

• Search Engine Tracking & Ranking
• Heat map Analytics
• Marketing Automation
• Behaviour Based Targeting
• Others

By Service

• Professional Services
• Support & Maintenance

By Deployment Mode

• On-Premises
• Cloud

By Application

• Social Media Management
• Targeting & Behavioral Analysis
• Display Advertising Optimization
• Multichannel Campaign Analysis
• Performance Monitoring
• Online Marketing
• Mobile Analytics
• Content Marketing
• E-mail Marketing
• Others

By End Users

• Retail & Consumer Goods
• Banking, Financial Services, Insurance (BFSI)
• Government
• Travel & Hospitality
• Media and Entertainment
• Healthcare & Life Sciences
• IT and Telecommunication
• Others

Geographical Analysis:

Web analytics market is segmented by geography into North America, South America, Europe, APAC and Middle East & Africa. U.S., Canada, Mexico and Costa Rica are analysed under North American region which is usually turning as the hotspot in the market. The South American region is further segregated into Brazil, Argentina, Chile, Columbia and some other emerging economies. In Europe, the market is extensively examined by covering U.K., Germany, France, Italy, Spain, Netherlands, Poland, Switzerland and some other promising economies. APAC is further categorised by countries into China, India, Japan, South Korea, Australia & New Zealand, Malaysia, Singapore and many other emerging nations. In the Middle East & African region, Saudi Arabia, UAE, Iran, Iraq, Qatar, South Africa, Algeria, Morocco, Nigeria and so on countries are evaluated to understand the market growth lucidly.

Customization Options:

With the given research report, Envision Inteligence offers customisations as per the client’s specific requirements. The following customisation options offered for the web analytics market include:

• Scope Revision
• Geographic Analysis
• Company Profiles
• Historical Data & Forecasting
• Key Contact Persons in companies

Global Web Analytics Market Research Report Includes:

• An executive summary condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.
• To have a complete market analysis through industry value chain analysis, Porter’s Five Force Model, PESTLE, SWOTanalysis, and Y-o-Y analysis.
• Regional and global diversity is analysed with the major countries and the unions. Scrutinizing the revenue generation on Year-On-Year
• Identifying DROC in the current market and their impact on altering market dynamics.
• Competitive landscape analysis to identify the merger and acquisition which will have a comparative financial study with significant competitors.
• Expertise investment opportunities by an analyst to the individual and organisation to have a better foothold in the market.
• Identify the latest developments, market shares and strategies that are employed by the significant world mobile applications, such as
  • Adobe Systems, Inc.
  • AT Internet LTD
  • Google LLC
  • IBM Corporation
  • SAS Institute

Along with these companies, many other companies are considered in the report while analysing the global web analytics market competitive strategies and environment. These companies held substantial share-owning to the nature of the industry whereas, the rest of the market shares are marginal chunks to regional and local level manufacturers. Other players also have considerable presence owing to its robust brand image, geographical reach and stable customer base.