Retailers have to consider huge data to precisely understand customer needs. Retail analytics helps predict customer preferences, from simple demands to unique perceptions. Organisations in the retail sector use business intelligence (BI) and retail analytics tools, in the fields of customer intelligence, merchandising intelligence, and operational intelligence. The retail market value will be $3.61 Billion in 2018, and it is anticipated to reach up to $9.12 Billion by 2025 with a CAGR of 19.9% during the forecast period 2019-2025. Increasing rapid adoption of social media and the use of data-intensive platforms as well as technological advancements are the factors enhancing the growth of the global retail analytics market. However, the lack of skilled personnel and high initial set-up expenses is hampering the growth of the market. Initiation of cloud-based analytics and increasing digital operations are providing a huge number of opportunities in a coming couple of decades.

Research Study Objectives:

• Define, estimate, and forecast the retail analytics market statistics by component, business function, organization size, deployment model, application, end-user, and regions concerning the individual growth drivers, market trends and their contribution toward the retail analytics market growth
• Provides comprehensive information regarding the key factors influencing the market growth (Drivers, Restraints & Challenges, and Opportunities)
• Estimate & forecast the market size of all the segments concerning geographies including North America, Europe, Asia Pacific (APAC), South America and the Middle East and Africa (MEA).
• Recent competitive developments including M&A (Mergers and Acquisitions), Partnerships, and Product Innovations are provided in the Retail Analytics Market Analysis report.
• Analysis and conclusions on the future retail analytics market outlook.

Top-down and bottom-up approaches are used to validate the retail analytics Market Size and are used to estimate the size of other dependent submarkets. Key players in the market are identified through various secondary sources; databases including Bloomberg Businessweek, Hoovers, Factiva, journals and associations and the market revenues are estimated and are thoroughly validated through primary and secondary research. Secondary research involves the study of annual and financial reports of top players in the market, whereas primary research includes extensive interviews with the KoL’s such as CEOs, directors, board members, VP’s, sales managers, engineers, marketing executives, technicians, account managers, investors, strategic decision makers and others. The retail analytics market shares and breakdowns are determined using secondary sources and are verified by the primary sources. All possible parameters/factors that are affecting the retail analytics market demand are covered in the research study are verified through primary research, analysed and interpreted to get the final qualitative and quantitative data. This data is collected and added with detailed analysis from Envision Inteligence and presented in this report.

The scope of the Report

The retail analytics market segmentation is as follows:

By Component

• Software
• Services
  • Professional Services
    • Implementation and Consulting Services
    • Training and Support
  • Managed Services
  • Integration
  • Support & Consulting
• Solution
  • Data Management
  • Visualization Tools,
  • Analytics
  • Others

By Business Function

• Store Operations
• Finance
• Sales
• Marketing
• Supply Chain
• Strategy & Planning
• Others

By Deployment Model

• On-Premises
• On-Demand

By Organisation Size

• Small and Medium-Sized Enterprises
• Large Enterprises

By Application

• Order Management
• Transportation Management
• Assortment and Cluster Planning
• Real-Estate Planning
• Inventory Analysis
  • Vendor Management
  • Replenishment Plan
• Yield Analysis
  • Baseline Forecasting
  • Sales Forecasting
  • Market Basket Analysis
• Customer Management
  • Customer Segmentation, Retention, and Acquisition
  • Fraud and Risk Management
  • Demographic Analysis
• Merchandising Analysis
  • Space Planning and Optimization
  • Product Category Analysis
  • Storefront Layout Analysis
• Pricing Analysis
  • Campaign Management
  • Loyalty Management
  • Cross-Sell/Upsell and Point of Sale
• Performance Analysis
  • Workforce Optimization
  • Top-Performing Categories and Product Identification
• Others

By End –User

• Personal Computers (PCs) and Laptops
• Mobiles
• Specialty Stores
• Department Stores
• Supermarkets
• Others

Geographical Analysis:

Retail Analytics Market is segmented by geography into North America, South America, Europe, APAC and Middle East & Africa. U.S., Canada, Mexico and Costa Rica are analysed under North American region which is usually turning as the hotspot in the market. The South American region is further segregated into Brazil, Argentina, Chile, Columbia and some other emerging economies. In Europe, the market is extensively examined by covering U.K., Germany, France, Italy, Spain, Netherlands, Poland, Switzerland and some other promising economies. APAC is further categorised by countries into China, India, Japan, South Korea, Australia & New Zealand, Malaysia, Singapore and many other emerging nations. In the Middle East & African region, Saudi Arabia, UAE, Iran, Iraq, Qatar, South Africa, Algeria, Morocco, Nigeria and so on countries are evaluated to understand the market growth lucidly.

Customization Options:

With the given research report, Envision Inteligence offers customisations as per the client’s specific requirements. The following customisation options offered for the retail analytics market include:

• Scope Revision
• Geographic Analysis
• Company Profiles
• Historical Data & Forecasting
• Key Contact Persons in companies

Global Retail Analytics Market Research Report Includes:

• An executive summary condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.
• To have a complete market analysis through industry value chain analysis, Porter’s Five Force Model, PESTLE, SWOT analysis, and Y-o-Y analysis.
• Regional and global diversity is analysed with the major countries and the unions. Scrutinizing the revenue generation on Year-On-Year
• Identifying DROC in the current market and their impact on altering market dynamics.
• Competitive landscape analysis to identify the merger and acquisition which will have a comparative financial study with significant competitors.
• Expertise investment opportunities by an analyst to the individual and organisation to have a better foothold in the market.
• Identify the latest developments, market shares and strategies that are employed by the significant retail analytics market players, such as
  • Microsoft Corporation
  • IBM Corporation
  • Oracle Corporation
  • Fujitsu Ltd
  • SAP SE

Along with these companies, many other companies are considered in the report while analysing the global retail analytics competitive strategies and environment. These companies held substantial share-owning to the nature of the industry whereas, the rest of the market shares are marginal chunks to regional and local level manufacturers. Other players also have considerable presence owing to its robust brand image, geographical reach and stable customer base.