Premium A2P & P2A messaging are the communication protocols used to exchange short type of messages. It is usually a web based platform enables application – person and person – application to a web user. Global premium A2P & P2A messaging market size was valued at $58.45 billion in 2017 and is estimated to reach $88.62 billion by 2025 with the CAGR of 5.34% during 2019-2025. The major factors driving the growth of premium A2P & P2A messaging market are increasing mobile marketing by application developers & marketers, rising mobile banking, no need for data connectivity and growing the mobile subscriber base. On the other hand, stringent government regulations, telecom operating revenues affecting from grey routes and emerging of mobile messaging spam, phishing & malware are hampering the market growth. Moreover, awareness on mobile marketing and increase revenue to mobile operators will fuel the growth over the forecast period 2019-2025.

Research Study Objectives:

• Define, estimate, and forecast the Premium A2P & P2A messaging market statistics by traffic, messaging platform, application, end users and regions concerning the individual growth drivers, market trends and their contribution toward the premium A2P & P2A messaging market growth
• Provides comprehensive information regarding the key factors influencing the market growth (Drivers, Restraints & Challenges, and Opportunities)
• Estimate & forecast the market size of all the segments concerning geographies including North America, Europe, Asia Pacific (APAC), South America and the Middle East and Africa (MEA).
• Recent competitive developments including M&A (Mergers and Acquisitions), Partnerships, and Product Innovations are provided in the premium A2P & P2A messaging market analysis report.
• Analysis and conclusions on the future premium A2P & P2A messaging market outlook.

Top-down and bottom-up approaches are used to validate the premium A2P & P2A messaging market size and are used to estimate the size of other dependent submarkets. Key players in the market are identified through various secondary sources; databases including Bloomberg Businessweek, Hoovers, Factiva, journals and associations and the market revenues are estimated and are thoroughly validated through primary and secondary research. Secondary research involves the study of annual and financial reports of top players in the market, whereas primary research includes extensive interviews with the KoL’s such as CEOs, directors, board members, VP’s, sales managers, engineers, marketing executives, technicians, account managers, investors, strategic decision makers and others. The premium A2P & P2A messaging market shares and breakdowns are determined using secondary sources and are verified by the primary sources. All possible parameters/factors that are affecting the premium A2P & P2A messaging market demand are covered in the research study are verified through primary research, analysed and interpreted to get the final qualitative and quantitative data. This data is collected and added with detailed analysis from Envision Inteligence and presented in this report.

The scope of the Report

The premium A2P & P2A messaging market segmentation is as follows:

By Traffic

• National
• Multi-Country

By Messaging Platform

• Cloud API Messaging Platform
• Traditional and Managed Messaging Platform

By Application

• Inquiry and Search Related Services
• Customer Relationship Management Services
• Notifications and Alerts
• Authentication Services
• Promotional and Marketing Services
• Voting and Entertainment
• Pushed Content Services
• Interactive Messages
• Others

By End Users

• Banking, Financial Services and Insurance (BFSI)
• Telecom and IT
• Media and Entertainment
• Travel and Tourism
• Retail and E-Commerce
• Healthcare
• Government
• Utilities and Logistics
• Others

Geographical Analysis:

Premium A2P & P2A messaging market is segmented by geography into North America, South America, Europe, Asia Pacific and Middle East & Africa. U.S., Canada, Mexico and Costa Rica are analysed under North American region which is usually turning as the hotspot in the market. The South American region is further segregated into Brazil, Argentina, Chile, Columbia and some other emerging economies. In Europe, the market is extensively examined by covering U.K., Germany, France, Italy, Spain, Netherlands, Poland, Switzerland and some other promising economies. The Asia Pacific is further categorised by countries into China, India, Japan, South Korea, Australia & New Zealand, Malaysia, Singapore and many other emerging nations. In the Middle East & African region, Saudi Arabia, UAE, Iran, Iraq, Qatar, South Africa, Algeria, Morocco, Nigeria and so on countries are evaluated to understand the market growth lucidly.

Customization Options:

With the given research report, Envision Inteligence offers customisations as per the client’s specific requirements. The following customisation options offered for the premium A2P & P2A messaging market include:

• Scope Revision
• Geographic Analysis
• Company Profiles
• Historical Data & Forecasting
• Key Contact Persons in companies

Global Premium A2P & P2A Messaging Market Research Report Includes:

• An executive summary condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.
• To have a complete market analysis through industry value chain analysis, Porter’s Five Force Model, PESTLE, SWOT analysis, and Y-o-Y analysis.
• Regional and global diversity is analysed with the major countries and the unions. Scrutinizing the revenue generation on Year-On-Year
• Identifying DROC in the current market and their impact on altering market dynamics.
• Competitive landscape analysis to identify the merger and acquisition which will have a comparative financial study with significant competitors.
• Expertise investment opportunities by an analyst to the individual and organisation to have a better foothold in the market.
• Identify the latest developments, market shares and strategies that are employed by the significant premium A2P & P2A messaging market players, such as
  • AT & T Inc.
  • CLX Communications Ltd.
  • Tata Communications Ltd.
  • SAP SE
  • Dialogue Communications Ltd.

Along with these companies, many other companies are considered in the report while analysing the global premium A2P & P2A messaging market competitive strategies and environment. These companies held substantial share-owning to the nature of the industry whereas, the rest of the market shares are marginal chunks to regional and local level manufacturers. Other players also have considerable presence owing to its robust brand image, geographical reach and stable customer base.