Customer journey analytics is defined as the interaction of a customer with multiple channels through every touch point by tracking and analysing. The priorities that are significantly impacting the customer journey analytics in real time are increasing revenue and reducing online cart abandonment.

Global Customer Journey Analytics Market Segments Size & Growth:

Global customer journey analytics market is accounted for $5.10 billion in 2017 and estimated to grow at a CAGR of 20.92% during the forecast period of 2019-2025 to reach $23.32 billion by 2025. Customer journey analytics noted as highly competitive with the involvement of various key players which are acting ad drivers includes gradual decrease in customer churn rate, high requirement of competition with contrastive manner, necessity of satisfactory costumer experience, availability of prominent vendors on large scale, exploring the product extensions, continuous evolution of technological advancements, increasing adoption of mobile applications globally, elaborating modern retail industry and attaining demand for competitive control in retail industries. Apart for drivers, the market of customer journey analytics is facing challenges along with few restraints limiting the growth owing to the involvement of complexities in data management, insecurity along with privacy issues and rising priority by preferring a right mix of technology also personnel. Finally, the necessity of rising interest on virtual touchpoint, acquiring campaign management activities and need for insights to predict customer intents are preferred as key opportunities to overcome the market minimising factors and enhancing the growth over the forecast period.

Global Customer Journey Analytics Market Segments Share:

By the component, services segment is playing a dominant role as they simply reduce the efforts, summarise large data sets, helps organisations to save money & time and enabling employees to focus more on tasks. Based on touchpoint segment, email is accounted to major share and estimated to continue dominance in future as this provides various fuelling factors to the market growth follows increasing use in promoting new offers and having abilities in resolving queries. From organisation size, large enterprises, small and medium sized enterprises are listed two segments globally. Large enterprises are projected to hold the largest market share, as they are majorly focusing on customer experience management to encourage repeat business and enhance customer loyalty. However, the Small and Medium-Sized Enterprises (SMEs) are predicted to grow at a faster rate with high CAGR due to the easy accessability and scalability of cloud-based deployments. Among deployment mode, global customer journey analytics market is divided into on premises and cloud. The cloud deployment model is projected to grow at a faster rate during the forecast period. Cloud-based solutions are gaining traction due to its benefits such as cost control, resource pooling, and less implementation time. From the application, campaign management is owing as dominant in customer journey analytics market due to promoting awareness programs to retain customers and increasing necessity to optimise campaigns. Among end users, retail and ecommerce are expected to grow at the highest CAGR owing to rise the productivity features, measure campaign performance and brand management.

By Geography, North America held as the largest market share in 2017 from major driving factors includes rapid adoption of emerging technologies, the presence of major industry players and well established digital infrastructure. Asia Pacific is projected to witness significant growth over the forecast period for rapid development in the IT industry, emerging SMEs organisations and existence of prominent players.

Global Customer Journey Analytics Market Segments Trends:

• In October 2018, SAP SE has announced the integration of block chain technology that helps customers for new services and residing on premise.
• In June 2017, IBM Corporation announced advance initiatives to its data governance and data science designed to develop to help developers tap into the power of cognitive computing.

Global Customer Journey Analytics Research Report:

An executive summary condensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.

To have complete market analysis, industry value chain analysis, Porter’s Five Force Analysis, PESTLE, SWOT analysis, and Y-o-Y analysis were carried to understand the market more comprehensively.

Regional and global diversity is analysed with the major countries and the unions. Scrutinising the revenue generation on Year-On-Year

Identifying DROC in the current market and their impact in altering the market dynamics.

Competitive landscape analysis to identify the mergers and acquisitions which will have a comparative financial analysis with major competitors.

Expertise investment opportunities by an analyst to the individual and organisation to have a better foothold in the market.

The major key customer journey analytics market leaders are:

• IBM Corporation
• Adobe Systems, Inc.
• SAP SE
• Nice Systems Ltd.
• com, Inc.

Along with these companies, there were many other companies considered/cited in the report while analyzing the global customer journey analytics market size. These companies hold substantial share owning to the nature of the industry whereas rest of the market shares are marginal chunks to regional and local level manufacturers. Other players have considerable presence owing to its robust brand image, geographical reach and strong customer base.