Customer data platform acts as a solution for disparate sources of data which is required for the company to generate their customers and prospects. Global customer data platform market size was valued at $0.64 billion in 2017 and is estimated to reach $5.05 billion by 2025 with the CAGR of 29.45% during 2019-2025. Increasing demand for real time data, rising pressure on CMOs to deliver personalised customer experience, demand for actionable insights, growing omni channel experience and emerging targets of customers to understand their marketing activities are contributing the growth of customer data platform market. On the other hand, the market is facing restraints as well as challenges owing to lack of integration tools in online & offline customer data, storage of scalable solutions, issues of privacy and security laws and need of huge infrastructure. Emerging of start-ups, increasing the range of investments and decreasing the rate of customer churn rates are the future drivers expected to enhance the market growth.

Research Study Objectives:

• Define, estimate, and forecast the customer data platform market statistics by component, type, deployment mode, organisation size, application, end users and regions concerning the individual growth drivers, market trends and their contribution toward the customer data platform market growth.
• Provides comprehensive information regarding the key factors influencing the market growth (drivers, restraints & challenges, and opportunities)
• Estimate & forecast the market size of all the segments concerning geographies including North America, Europe, Asia Pacific (APAC), South America and the Middle East and Africa (MEA).
• Recent competitive developments including M&A (mergers and acquisitions), partnerships, and product innovations are provided in the customer data platform market analysis report.
• Analysis and conclusions on the future customer data platform market outlook.

Top-down and bottom-up approaches are used to validate the customer data platform market size and are used to estimate the size of other dependent submarkets. Key players in the market are identified through various secondary sources; databases including Bloomberg Businessweek, Hoovers, Factiva, journals and associations and the market revenues are estimated and are thoroughly validated through primary and secondary research. Secondary research involves the study of annual and financial reports of top players in the market, whereas primary research includes extensive interviews with the KoL’s such as CEOs, directors, board members, VP’s, sales managers, engineers, marketing executives, technicians, account managers, investors, strategic decision makers and others. The customer data platform market shares and breakdowns are determined using secondary sources and are verified by the primary sources. All possible parameters/factors that are affecting the customer data platform market demand are covered in the research study are verified through primary research, analysed and interpreted to get the final qualitative and quantitative data. This data is collected and added with detailed analysis from Envision Inteligence and presented in this report.

The scope of the Report

The customer data platform market segmentation is as follows:

By Component

• Solutions
  • Software Tools
  • Platforms
• Services
  • Consulting Services
  • Support and Maintenance Services

By Type

• Engagement
• Analytics
• Access

By Deployment Type

• Cloud
• On Premises

By Organisation Size

• Small and Medium Enterprises
• Large Enterprises

By Application

• Marketing Data Segmentation
• Campaign Management
• Personalized Recommendation
• Predictive Analytics
• Security Management
• Customer Engagement and Retention
• Others

By End Users

• Banking, Financial Service, Insurance (BFSI)
• Energy and Utilities
• Telecommunications and IT
• Healthcare
• Automobile
• Retail and Ecommerce
• Media and Entertainment
• Travel and Hospitality
• Others

Geographical Analysis:

Customer data platform market is segmented by geography into North America, South America, Europe, Asia Pacific and Middle East & Africa. U.S., Canada, Mexico and Costa Rica are analysed under North American region which is usually turning as the hotspot in the market. The South American region is further segregated into Brazil, Argentina, Chile, Columbia and some other emerging economies. In Europe, the market is extensively examined by covering U.K., Germany, France, Italy, Spain, Netherlands, Poland, Switzerland and some other promising economies. The Asia Pacific is further categorised by countries into China, India, Japan, South Korea, Australia & New Zealand, Malaysia, Singapore and many other emerging nations. In the Middle East & African region, Saudi Arabia, UAE, Iran, Iraq, Qatar, South Africa, Algeria, Morocco, Nigeria and so on countries are evaluated to understand the market growth lucidly.

Customization Options:

With the given research report, Envision Inteligence offers customisations as per the client’s specific requirements. The following customisation options offered for the customer data platform market include:

• Scope Revision
• Geographic Analysis
• Company Profiles
• Historical Data & Forecasting
• Key Contact Persons in companies

Global Customer Data Platform Market Research Report Includes:

• An executive summarycondensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.
• To have a complete market analysis through industry value chain analysis, Porter’s Five Force Model, PESTLE, SWOTanalysis, and Y-o-Y analysis.
• Regional and global diversity is analysed with the major countries and the unions. Scrutinizing the revenue generation on Year–On–Year
• Identifying DROC in the current market and their impact on altering market dynamics.
• Competitive landscape analysis to identify the merger and acquisition which will have a comparative financial study with significant competitors.
• Expertise investment opportunities by an analyst to the individual and organisation to have a better foothold in the market.
• Identify the latest developments, market shares and strategies that are employed by the significant customer data platform, such as
  • Cisco Systems, Inc.
  • SAP SE
  • Adobe Systems, Inc.
  • Oracle Corporation
  • SAS Institute, Inc.

Along with these companies, many other companies are considered in the report while analysing the global customer data platform market competitive strategies and environment. These companies held substantial share-owning to the nature of the industry whereas, the rest of the market shares are marginal chunks to regional and local level manufacturers. Other players also have considerable presence owing to its robust brand image, geographical reach and stable customer base.