Cognitive media deals in the process of converting complex ideas into visual storytelling and characterised regarding inferential processes of the human user. Global cognitive media market size was valued at $0.398 billion in 2017 and is estimated to reach $2.75 billion by 2025 with the CAGR of 27.35% during 2019-2025. Factors such as increasing rate of detections on illegal content, integrating demand for improvement of content creation, rising automation of workflow in the media sector and emerging huge number of start-ups are driving the growth of the market. On the other hand, slow digitalisation in emerging economies, lack of standardisation regulations, scarcity in AI experts and increase in unstructured data are restraining the growth of the market. Whereas, the market is expected to drive the growth in the future by the factors such as the ability to generate new revenue streams, rising the rate of investments, adoption of the technologically advanced analytical solution.

Research Study Objectives:

• Define, estimate, and forecast the cognitive media market statistics by component, technology, deployment type, organisation size, application and regions concerning the individual growth drivers, market trends and their contribution toward the cognitive media market growth.
• Provides comprehensive information regarding the key factors influencing the market growth (drivers, restraints & challenges, and opportunities)
• Estimate & forecast the market size of all the segments concerning geographies including North America, Europe, Asia Pacific, South America and the Middle East and Africa (MEA).
• Recent competitive developments including M&A (mergers and acquisitions), partnerships, and product innovations are provided in the cognitive media market analysis report.
• Analysis and conclusions on the future cognitive media market outlook.

Top-down and bottom-up approaches are used to validate the cognitive media market size and are used to estimate the size of other dependent submarkets. Key players in the market are identified through various secondary sources; databases including Bloomberg Businessweek, Hoovers, Factiva, journals and associations and the market revenues are estimated and are thoroughly validated through primary and secondary research. Secondary research involves the study of annual and financial reports of top players in the market, whereas primary research includes extensive interviews with the KoL’s such as CEOs, directors, board members, VP’s, sales managers, engineers, marketing executives, technicians, account managers, investors, strategic decision makers and others. The cognitive media market shares and breakdowns are determined using secondary sources and are verified by the primary sources. All possible parameters/factors that are affecting the cognitive media market demand are covered in the research study are verified through primary research, analysed and interpreted to get the final qualitative and quantitative data. This data is collected and added with detailed analysis from Envision Inteligence and presented in this report.

The scope of the Report

The cognitive media market segmentation is as follows:

By Component

• Solutions
  • Software Tools
  • Platforms
• Services
  • Training and Consulting
  • Support and Maintenance Services
  • Deployment and Integration

By Technology

• Deep Learning and Machine Learning
• Natural Language Processing

By Deployment Mode

• On Premises
• Cloud

By Organisation Size

• Small and Medium Enterprises
• Large Enterprises

By Application

• Network Optimization
• Customer Retention
• Security Management
• Content Management
• Recommendation and Personalization
• Predictive Analysis
• Others

Geographical Analysis:

The cognitive media market is segmented by geography into North America, South America, Europe, Asia Pacific and Middle East & Africa. U.S., Canada, Mexico and Costa Rica are analysed under North American region which is usually turning as the hotspot in the market. The South American region is further segregated into Brazil, Argentina, Chile, Columbia and some other emerging economies. In Europe, the market is extensively examined by covering U.K., Germany, France, Italy, Spain, Netherlands, Poland, Switzerland and some other promising economies. The Asia Pacific is further categorised by countries into China, India, Japan, South Korea, Australia & New Zealand, Malaysia, Singapore and many other emerging nations. In the Middle East & African region, Saudi Arabia, UAE, Iran, Iraq, Qatar, South Africa, Algeria, Morocco, Nigeria and so on countries are evaluated to understand the market growth lucidly.

Customization Options:

With the given research report, Envision Inteligence offers customisations as per the client’s specific requirements. The following customisation options offered for the cognitive media market include:

• Scope Revision
• Geographic Analysis
• Company Profiles
• Historical Data & Forecasting
• Key Contact Persons in companies

Global Cognitive Media Market Research Report Includes:

• An executive summarycondensing the whole report such that essential authority can rapidly twist up doubtlessly acquainted with brief overview and conclusion.
• To have a complete market analysis through industry value chain analysis, Porter’s Five Force Model, PESTLE, SWOTanalysis, and Y-o-Y analysis.
• Regional and global diversity is analysed with the major countries and the unions. Scrutinizing the revenue generation on Year–On–Year
• Identifying DROC in the current market and their impact on altering market dynamics.
• Competitive landscape analysis to identify the merger and acquisition which will have a comparative financial study with significant competitors.
• Expertise investment opportunities by an analyst to the individual and organisation to have a better foothold in the market.
• Identify the latest developments, market shares and strategies that are employed by the significant cognitive media, such as
  • Google LLC
  • AWS, Inc.
  • Microsoft Corporation
  • IBM Corporation
  • Adobe Systems, Inc.

Along with these companies, many other companies are considered in the report while analysing the global cognitive media market competitive strategies and environment. These companies held substantial share-owning to the nature of the industry whereas, the rest of the market shares are marginal chunks to regional and local level manufacturers. Other players also have considerable presence owing to its robust brand image, geographical reach and stable customer base.